Sari, the capital city of the Mazandaran Province of the Islamic Republic of Iran, was declared by ECO to be its Tourism Capital for 2022. The occasion, organized on May 10, 2022, was graced by the presence of the Governor General of the Mazandaran Province, ambassadors and other diplomats based in Iran, Secretary General of the ECO and his relevant staff as well as the heads of Iranian Tourism Business Associations. During the event, the ways and means to develop and expand the ECO cooperation in tourism industry, especially in the post-COVID scenario, were explored.