The Business-to-Business (B2B) Meetings for the representatives of the tourism associations from the ECO Member States took place on October 4, 2023 in Ardabil, the ECO Tourism Capital 2023. The tour operators and members of tourism associations from the Islamic Republic of Iran, the Islamic Republic of Pakistan, the Republic of Türkiye as well as delegations from the Republic of Azerbaijan, Turkmenistan and the Republic of Uzbekistan came together on the sidelines of the 5th ECO Ministerial Meeting on Tourism hosted by the Ministry of Cultural Heritage, Tourism and Handicrafts (MCTH) of the Islamic Republic of Iran.
![](https://eco.int/wp-content/uploads/2023/10/3cb65cb7-b03a-4c7c-8284-2fe22ed552e0.jpg)
![](https://eco.int/wp-content/uploads/2023/10/fd62bc9b-7762-4e6e-b480-344bb2cad20e.jpg)
The participants of B2B meetings held talks with their counterparts to strengthen their cooperation in various fields of tourism ranging from thermal tourism to tourism investments and had the chance to finalize some agreements.